Love Elementary School reached a major milestone this year with its annual Walkathon, raising over $60,000, an increase of more than $20,000 from last year’s total. For a Title I school committed to serving students from a wide range of backgrounds, the success reflected not only strong fundraising but also a more inclusive approach to participation.
This year marked Love Elementary’s first year using PledgeStar, following a switch from 99 Pledges, their previous fundraising platform.
What Drove the Increase in Funds Raised
In a word… PledgeStar.
PledgeStar contains many exclusive features designed to raise more than any other online fundraising platform. In Love Elementary's case, 50% more!
These features include:
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Text message pledge requests generated over 220 donations, allowing families to connect with supporters quickly and personally.
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Corporate donation matching which doubled 33 large donations.
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Multi-lingual capabilities automatically translate pledge requests, eliminating language as a barrier to participation and ensuring the fundraiser includes the entire school community.
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Automated email reminders gently followed up with supporters who had not yet donated. These reminders get sent automatically before the final day of the event, with the option to add additional reminders as needed.
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The Fee coverage option reduced credit card fees by 40%.
Together, these features raised $20,000 more with less work by helping families reach more donors, follow up more effectively, simplify participation, and reduce expenses.
A Thoughtful Change with Big Impact
The decision to transition to PledgeStar came after Erin spoke with another school in Alameda that had seen significant fundraising growth after making the switch. What stood out most, however, was how the platform supported broader participation.
“We wanted to make it more equitable,” Erin shared. “Our students come from a wide range of income backgrounds, and it was important to us that every child could feel successful and included, regardless of how much they raised.”
Rather than placing the spotlight solely on dollar totals, PledgeStar’s emphasis on sending donation requests helped recognize effort and participation. Students were encouraged to reach out to family and community members, and their achievements were celebrated even if the donations were modest. The impact was immediate. Participation grew from about 200 students last year to more than 270 students this year, with 187 families registered.
Easy to Use and Supportive Throughout
Families found the platform easy to navigate, making registration and outreach simple. Erin also noted how responsive the PledgeStar support team was whenever questions came up.
“The staff was very responsive when I had any questions, and the site was very easy to navigate. Everything felt seamless.”
In addition, donor participation in the fee coverage option helped reduce fundraising costs. More than 40 percent of donors chose to cover credit card processing fees, reducing expenses by over $600 and allowing more funds to directly support school programs.
Rising to the Moment on Event Day
The Walkathon itself came together despite an unexpected challenge. Just a week before the event, the school’s PE teacher, who typically hosts the Walkathon, rolled her ankle and was unable to be on campus.
In response, Erin, the PTA president, and the school principal stepped in to run the event.
“We ultimately had to throw it ourselves, and it ended up being a success,” Erin said. “The kids had an absolute blast, and now we know how to do it.”
The day was filled with energy, laughter, and student pride, reinforcing the value of teamwork and community support.
Funding Experiences That Matter
Funds raised through the Walkathon will support field trips, art supplies, science resources, and the school’s unique garden program.
“I believe our school is one of the few that has a garden program, and the students truly benefit from it,” Erin shared.
These programs provide hands-on learning opportunities that enrich students’ educational experiences throughout the year.
Looking Ahead
The Walkathon is a yearly tradition at Love Elementary, and this year’s success set a new benchmark. With increased participation, smoother organization, and a focus on inclusivity, the event demonstrated what is possible when fundraising celebrates effort as much as results.
More than the total raised, the true achievement was the sense of belonging and pride felt across the school community, a foundation Love Elementary will continue to build on in the years ahead.